Joana Millán, coach
Brand identity
Direction & Graphic Design: Anna Yagüe
Services: Brand Identity, Lettering, Corporate Materials, Digital Applications
Built around the idea of “You have to believe it to create it” the brand reflects introspection and growth through a refined balance of earthy greens, soft neutrals, and deep navy tones. Elegant typography and clean compositions convey clarity, confidence, and emotional depth.
The monogram intertwines J and M in fluid lines, symbolizing the harmony between reason and emotion — the foundation of Joana’s coaching philosophy. Across digital applications and social media, the identity inspires reflection and connection through serene, minimalist design.